UK’s Stella McCartney and Adidas release Earth Explorer collection


German sportswear brand Adidas and British luxury label Stella McCartney have collaborated to launch Earth Explorer, the latest drop from Adidas by Stella McCartney AW21.

It is a versatile range of multifunctional, sustainable pieces supporting next-generation change-makers as they reconnect with nature and the outdoors. Artist and activist Ella Emhoff is the face of the campaign.

Earth Explorer pieces blend tactical silhouettes with technical innovations – including a multi-purpose Sleeping Bag Puffer Jacket, designed for maximum versatility and with WIND.RDY technology. The sleek All in-One Shiny Bodysuit is made from 100 per cent recycled form-fitting fabric, and features Aeroready technology for added dryness and comfort. 

The Winter COLD.RDY Boots have been designed to keep warmth locked in with an insulated sock and advanced technology, a step towards fashionability, functionality and sustainability – innovated with Primeblue, a high-performance recycled material made in part with Parley Ocean Plastic. “When creating this campaign, we really wanted to be able to support next-gen explorers on their adventures within nature through a multi-functional collection,” designer Stella McCartney said in a post on the brand’s website.

“It’s really important that coming out of this we as a society start to really hone in on sustainable practices that help protect the environment. This is an issue that is really easy to not confront and almost give up, but I truly think that that alone should be the reason we fight even harder,” said Emhoff.


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